The 2020 Subaru Impreza
More than a car. It’s a Subaru.

Highlights
Specs at a glance

  • Starting at MSRP[1]

    $18,695


  • MPG[2] up to

    36/28

    Hwy/City


  • Standard

    Symmetrical All-Wheel Drive


  • Available

    Sedan and 5-door

    body styles


  • Passenger volume up to

    100.9

    cubic feet

Exterior 360°

  •  
  • Lithium Red Pearl
  •  
  • Crystal Black Silica
  •  
  • Crimson Red Pearl
  •  
  • Crystal White Pearl
  •  
  • Dark Blue Pearl
  •  
  • Ice Silver Metallic
  •  
  • Magnetite Gray Metallic
  •  
  • Ocean Blue Pearl

2020 Impreza Sport 5-door shown

2020 Impreza Sport 5-door shown

Black Sport Cloth

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2020 Impreza Premium 5-door shown

Black Cloth

2020 Impreza Limited 5-door shown

Black Leather

2020 Impreza Premium 5-door shown

Ivory Cloth

2020 Impreza Limited 5-door shown

Ivory Leather

2020 Impreza Models

Impreza Sedan

Impreza Sedan

Starting at $18,695[1] MPG 36/28[2]

Includes these key features:

  • Symmetrical All-Wheel Drive
  • SUBARU STARLINK® Multimedia with Apple CarPlay and Android Auto
  • Available EyeSight® Driver Assist Technology
  • Rear-Vision Camera
  • Vehicle Dynamics Control
Impreza Premium Sedan

Impreza Premium Sedan

Starting at $22,095[1] MPG 36/28[2]

Includes Impreza Sedan key features and adds:

  • Standard EyeSight® Driver Assist Technology
  • SUBARU STARLINK® Safety and Security
  • 4G LTE Wi-Fi capability
  • All-Weather Package with heated front seats
  • Available power moonroof
  • SUBARU STARLINK® 6.5-inch Multimedia Plus with Apple CarPlay® and Android Auto Integration
Impreza Sport Sedan

Impreza Sport Sedan

Starting at $23,495[1] MPG 36/27[2]

Includes Premium Sedan key features and adds:

  • 18-inch alloy wheels
  • Keyless Access with Push-Button Start
  • Sport Cloth upholstery with red stitching
  • SUBARU STARLINK® 8.0-inch Multimedia Plus
  • Leather-wrapped steering wheel and shifter handle
  • Body-color rocker spoilers and trunk spoiler
Impreza Limited Sedan

Impreza Limited Sedan

Starting at $25,795[1] MPG 36/28[2]

Includes Premium Sedan key features and adds::

  • Leather-trimmed upholstery
  • LED Steering Responsive Headlights
  • Available STARLINK® 8.0-inch Multimedia Navigation
  • Automatic climate control system
  • 17-inch alloy wheels
  • 6-way power driver's seat
Impreza 5-door

Impreza 5-door

Starting at $19,195[1] MPG 36/28[2]

Includes these key features:

  • Symmetrical All-Wheel Drive
  • SUBARU STARLINK® Multimedia with Apple CarPlay and Android Auto
  • Available EyeSight® Driver Assist Technology
  • Rear-Vision Camera
  • Vehicle Dynamics Control
Impreza Premium 5-door

Impreza Premium 5-door

Starting at $22,595[1] MPG 36/28[2]

Includes Impreza 5-door key features and adds:

  • Standard EyeSight® Driver Assist Technology
  • SUBARU STARLINK® Safety and Security
  • 4G LTE Wi-Fi capability
  • All-Weather Package with heated front seats
  • Available power moonroof
  • SUBARU STARLINK® 6.5-inch Multimedia Plus with Apple CarPlay® and Android Auto Integration
Impreza Sport 5-door

Impreza Sport 5-door

Starting at $22,895[1] MPG 35/27[2]

Includes Premium 5-door key features and adds:

  • 18-inch alloy wheels
  • Keyless Access with Push-Button Start
  • Sport Cloth upholstery with red stitching
  • SUBARU STARLINK® 8.0-inch Multimedia Plus
  • Leather-wrapped steering wheel and shifter handle
  • Body-color rocker spoilers
Impreza Limited 5-door

Impreza Limited 5-door

Starting at $26,295[1] MPG 36/28[2]

Includes Premium 5-door key features and adds:

  • Leather-trimmed upholstery
  • LED Steering Responsive Headlights
  • Available STARLINK® 8.0-inch Multimedia Navigation
  • Automatic climate control system
  • 17-inch alloy wheels
  • 6-way power driver's seat

Built for your next adventure.

Engineered to Last

A 2020 Impreza 5-door parked behind a mother teaching her child to fish.

Longest-Lasting Vehicle in Its Class

The Impreza is built for the long road ahead. In fact, it’s the longest-lasting vehicle in its class[1], with 97% of Impreza vehicles sold in the last 10 years still on the road today[2]. According to ALG, it retains its value better than any other vehicle in its class[3]. Just some of the reasons why the Impreza is the best-selling all-wheel drive car in its class[4].

A 2020 Impreza sedan equipped with a bike rack driving down a highway.

152-hp Direct-Injection SUBARU BOXER® Engine

Drawn from more than 50 years of intelligent performance, the unique SUBARU BOXER® engine has pistons that move side to side, canceling out each other's vibrations so it can run more smoothly and efficiently. This horizontal layout also offers better balance while delivering a maximum transfer of power. It also features direct injection for improved performance and fuel economy.

Standard on: All models

High-Strength Steel Body Structure

The 2020 Impreza is built on the Subaru Global Platform, using extensive high-strength steel for long-lasting quality. With great durability, rigidity, and vibration resistance for a quieter and smoother ride, the Global Platform is designed to provide confidence for years to come.

Standard on: All models

A 2020 Impreza sedan driving on a city street.

Advanced Safety

A 2020 Impreza sedan driving on a highway with red graphics illustrating the EyeSight® sensors.

EyeSight® Driver Assist Technology

EyeSight has been found to reduce rear-end crashes with injuries by up to 85%[5].

EyeSight monitors traffic movement, optimizes cruise control, and warns you when you’re swaying outside your lane[6]. The Automatic Pre-Collision Braking feature can even apply full braking force and bring you to a complete stop in emergency situations. Lane Keep Assist can even help you steer back into your lane[7]. Another way Subaru designs vehicles with your safety in mind.

Available on: Impreza, Sport
Standard on: Premium, Limited

LEARN ABOUT EYESIGHT

SUBARU STARLINK® Safety and Security

The latest STARLINK® Safety and Security system[8] features include Advanced Automatic Collision Notification to alert first responders when an airbag deploys, and SOS Emergency Assistance to lend a hand when you encounter trouble on the road. Remote Engine Start with Climate Control, accessible via your smartphone, ensures your Impreza is ready and comfortable[9].There’s also STARLINK® Concierge service for personal assistance with tasks like navigation, restaurant reservations, and scheduling service appointments.

Standard on: Premium, Sport, Limited

Learn more about SUBARU STARLINK® Safety and Security

A smartphone showing the Remote Engine Start with Climate Control feature of SUBARU STARLINK® Safety and Security.
A close-up of a Blind-Spot Detection visual indicator in the side mirror of a 2020 Impreza.

Blind-Spot Detection and Rear Cross-Traffic Alert

Using radar sensors, the Blind-Spot Detection system warns you with a visual indicator on each side mirror if it senses a vehicle in your blind spots. Rear Cross-Traffic Alert can help warn you of traffic approaching from the side as you are backing up, using an audible warning and flashing visual indicator in your side mirrors and Rear-Vision Camera display[10].

Available on: Premium, Sport
Standard on: Limited

Rear-Vision Camera and Reverse Automatic Braking

A standard Rear-Vision Camera enhances rear visibility when backing up. Its display includes guidelines to help you see the vehicle's path and judge distances to other objects.

And with available Reverse Automatic Braking, the Impreza can detect objects behind you and automatically stop the vehicle, helping to keep you and your family safe when backing up[11].

Rear-Vision Camera standard on: All models
Reverse Automatic Braking standard on: Limited

A close-up of the view from the Rear-Vision Camera in the 2020 Impreza.

Equipped for Versatility

A 2020 Impreza sedan driving through a rain storm.

Symmetrical All-Wheel Drive + up to 36 MPG**

The balanced design of Symmetrical All-Wheel Drive creates uniform stability and delivers an optimal distribution of power for maximum traction. It makes for improved handling, a quicker response to road conditions, and superior fuel efficiency.

The durable SUBARU BOXER® engine combined with the available Lineartronic® CVT allows the Impreza to get up to a fuel-efficient 36 MPG** highway.

A close-up of the SUBARU STARLINK® Multimedia touchscreen in the 2020 Impreza.

SUBARU STARLINK® Multimedia

A STARLINK® Multimedia system with Apple CarPlay® and Android Auto™ integration comes standard on the 2020 Impreza. Wireless pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content. You can access news, navigation, music, podcasts, and more through available STARLINK® apps. A built-in and voice-activated navigation system powered by TomTom® is available, as well as an 8-inch touchscreen.

Learn more about SUBARU STARLINK® Multimedia

Right-Sized, High-Quality, Comfortable Interior

The Impreza features a refined, spacious interior with high-quality soft-touch materials and plenty of room for passenger comfort. Combined with the large cargo area and wide rear gate opening on 5-door models, the Impreza is prepared for almost any adventure.

An interior photo showing the front and rear seats of the 2020 Impreza.

Spacious Cargo Area and Wide Rear Gate

With 60/40-split fold-down rear seats, the Impreza can fit three passengers with 20.8 cubic feet of space or haul even more cargo — up to 55.3 cubic feet — with the rear seatback folded down. And the wide rear gate opening on 5-door models makes packing the Impreza a breeze.
A photo of a 2020 Impreza 5-door and sedan parked outside of a restaurant.

Sedan and 5-Door Body Styles.

Everyone’s journey is different. That’s why the Impreza gives you the choice between a stylish sedan and a sporty 5-door.

Harman Kardon® Premium Audio

The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high sound output. At the heart of the system lies a high-performance 8-Channel, class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle’s 8-speaker sound system — including a dedicated center channel speaker and subwoofer. Harman’s Clari-Fi Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.

Available on: Sport, Limited

A close-up of one of the Harman Kardon® Premium Audio speakers in a 2020 Impreza.
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